We use programmatic advertising in order to optimize our marketing efforts and provide you with advertisement that is tailored to your individual preferences. Programmatic advertising allows us to automatically buy real-time online advertising in order to deliver advertisements to you in an individualized and targeted manner based on your web browsing preferences. The individualization of the advertising spaces usually takes place on so called “Demand Side Platforms” (DSP) via an (fully automated) auction process in which, after checking the relevance for the advertiser's campaign, the highest bidder is awarded the contract and is allowed to display their advertisement. For this purpose, we work with various technology providers and thereby use cookies on our website. Information is collected about your activities on the websites you visit (e.g., surfing behaviour, sub-pages visited, advertising banners clicked). This data is then used to create usage profiles under a pseudonym, which do not allow any conclusions to be drawn about your person and therefore do not allow any personal identification. Depending on your interests, targeted delivery of advertisements relevant to you is made possible by additional providers when you visit certain websites.
The data processing is always based on your consent (Article 6(1)(a), UK GDPR). You can revoke your consent at any time with effect for the future by changing your Cookie Preferences or the cookie settings in your browser accordingly.
In connection with programmatic advertising, the processing of the data is based on your respective consent (Article 6(1)(a), UK GDPR), the following technologies are used:
Campaign Manager 360
We use Campaign Manager 360, an online marketing tool provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Campaign Manager 360 uses cookies to serve ads that are relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads more than once. Through a cookie ID, Google records which ads are served in which browser and can thus prevent them from being displayed more than once. In addition, Campaign Manager 360 can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, Campaign Manager 360 cookies do not collect any personal information.
Your browser will automatically establish a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our current state of knowledge: Through the integration of Campaign Manager 360, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address.
Google may transfer your personal data to Google group companies, such as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
In addition, the Campaign Manager 360 cookies used allow us to understand whether you perform certain actions on our website after you have accessed or clicked on one of our ads on Google or on another platform via Campaign Manager 360 (conversion tracking). Campaign Manager 360 uses this cookie to track what content you have interacted with on our websites in order to subsequently send you targeted advertising.
You can prevent participation in this tracking process in several ways:
- By adjusting your browser software settings accordingly; in particular, suppressing third-party cookies will result in you not receiving third-party ads;
- By disabling conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, which setting will be deleted when you delete your cookies;
- By disabling interest-based ads from the providers that are part of the "About Ads" self-regulatory campaign, through the link http://www.aboutads.info/choices, with this setting being deleted when you delete your cookies;
- By permanent deactivation in your browsers at the link http://www.google.com/settings/ads/plugin;
- By means of the appropriate cookie setting.
- In addition, you can prevent Google from collecting the data generated by the cookies about your use of the websites and the processing of this data by Google by downloading and installing the browser plugin available at https://support.google.com/adsense/answer/142293?hl=en under "Display settings", "Extension for Campaign Manager deactivation".
For more information about how your personal data are processed, please refer to the privacy policy of Google: https://policies.google.com/privacy?hl=en&gl=ZZ.
Display & Video 360 (DV360)
We use DV360, a service provided by Google. DV360 uses cookies to present you with advertisements that are relevant to you. In the process, a pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were called up. The cookies do not contain any personal information. The use of DV360 cookies only enables Google and its partner websites to serve ads based on previous visits to our website or other websites on the internet.
Google may transfer your personal data to Google group companies, such as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. According to Google, data is only transmitted by Google to third parties on the basis of legal requirements or as data processing and in no case will your data be merged with other data collected by Google.
For more information about how your personal data are processed and how you can prevent the setting of cookies, please refer to the explanations above and the privacy policy of Google: https://policies.google.com/privacy?hl=en&gl=ZZ.
MediaMath
We use a web analytics service provided by MediaMath, Inc. 4 World Trade Center, 150 Greenwich Street, 45th Floor, New York 10007, USA (“MediaMath”). MediaMath processes the data associated with your device into a pseudonymous identification number "MediaMath ID". This unique MediaMath ID may then be stored in a cookie on your device, which helps to provide ads that are more relevant to you.
The MediaMath ID and other information collected may also help us measure your activity on our website to determine the effectiveness of the ads served through our website. This allows us to better understand your preferences and interests.
MediaMath may transfer this information to third parties where required by law or where third parties process this data on behalf of MediaMath.
For more information about how your personal data are processed and how you can prevent the setting of cookies, please refer to the privacy policy of MediaMath: http://www.mediamath.com/privacy-policy/.
Facebook Custom Audiences
We use the remarketing function Custom Audiences provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). As a result, advertisements ("Facebook ads") based on your preferences are displayed to you when you visit the Facebook social network or other websites that also use this function.
Your browser automatically establishes a direct connection with the Facebook server when you visit our website. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our current state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our Internet presence or clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. This collection by Facebook enables us, for example, to display advertising from us to you as a (former) visitor to our website on other websites (so-called retargeting). Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider may learn and store your IP address and other identifiers.
Facebook may also transfer data to other Facebook companies outside the EU/EEA, such as Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA. If you do not wish to participate in this tracking, you can object to this by deactivating the "Facebook Custom Audiences" function if you are logged-in at https://www.facebook.com/settings/?tab=ads.
For more information about how your personal data are processed and how you can prevent the setting of cookies, please visit: https://www.facebook.com/about/privacy.
Facebook Pixel
We use Facebook Pixel provided by Facebook on our website. This allows us to track your behaviour after you have been redirected to our website by clicking on a Facebook ad. This procedure is used to evaluate the effectiveness of the Facebook ads for statistical and market research purposes and can help to optimize future advertising measures. If you are logged in to Facebook with your user account, your visit to our website will be noted in your user account. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about your identity. However, this data can be linked by Facebook with your user account there. We have no influence on the scope and further use of data collected by Facebook through the use of Facebook Pixel. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the Facebook learns and stores your IP address and possibly other identifiers.
Facebook may also transmit data to other Facebook companies, such as Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA.
You can object to the aforementioned collection by Facebook Pixel and the use of your data to display Facebook Ads. You can make settings regarding which types of advertisements are displayed to you within Facebook on the following website: https://www.facebook.com/settings?tab=ads.
For more information on the purpose and scope of data collection and processing by Facebook, please visit: https://www.facebook.com/about/privacy.
LinkedIn Insight Tag
We use the web analytic service LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn") on our website. The LinkedIn Insight tag enables the collection of data about visits to our website, including URL, referrer URL, IP address, device and browser properties, timestamp and page views. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports on website audience and ad performance. LinkedIn also provides retargeting for website visitors, so we can use this data to display targeted ads outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal data for advertising purposes in their LinkedIn account settings.
LinkedIn may also transfer personal data to other LinkedIn companies, such as LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
As an alternative to changing your browser or Cookie Preferences, you can click on the following link to prevent LinkedIn from collecting data on this website in the future: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
For more information on the purpose and scope of data collection and its processing by LinkedIn, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.
Twitter Remarketing
We use the Twitter remarketing services provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). This allows us to address visitors of our website on the X platform with advertising that is of interest to them. For this purpose, Twitter uses so-called "tags". This is used to record visits and data about the use of our website in pseudonymous form. If you subsequently visit X, you may be shown interest-based advertising.
Twitter may also transmit data to Twitter group companies in third countries, such as Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA.
If you do not want interest-based advertising to be displayed to you on X, you can deactivate this feature on Twitter at https://support.twitter.com/articles/20171528.
For more information on the purpose and scope of data collection and processing by Twitter, please visit https://business.twitter.com/en/help/troubleshooting/how-twitter-ads-work.html.
Twitter Pixel
We use Twitter Pixel provided by Twitter on our website. This allows us to track your behaviour after you have been redirected to our website by clicking on a Twitter advertisement. This procedure is used to evaluate the effectiveness of the Twitter ads for statistical and market research purposes and can help to optimize future advertising measures. If you are logged in to X with your user account, your visit to our website will be noted in your user account. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about your identity. However, this data can be linked by Twitter to your user account there. We have no influence on the scope and further use of data collected by Twitter through the use of Twitter pixels. If you have a user account with Twitter and are registered, Twitter can assign the visit to your user account. Even if you are not registered with X or have not logged in, it is possible that Twitter will learn and store your IP address and possibly other identifiers.
Twitter may also transmit data to Twitter group companies in third countries, such as Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA.
You can object to the above-mentioned collection by Twitter Pixel as well as the use of your data for the display of Twitter ads. You can make settings regarding which types of advertisements are displayed to you within Twitter on the following website: https://twitter.com/account/settings.
For more information on the purpose and scope of data collection and processing by Twitter, please visit: https://twitter.com/privacy.
Third Party Audience Data
Moreover, to effectively target potentially interested users, we use third party audience data that is lawfully acquired on audience platforms such as the above-mentioned DSPs (e.g. Facebook, Twitter, LinkedIn, Google) and processed in accordance with applicable data protection law. The data will only be used for the purposes stated in this Policy and will only take place if the necessary consent has been lawfully obtained.
Date: September 2024
