Optional features shown. Concept vehicle shown. Not for sale.

A THRILLING FIRST LOOK

NEW YORK INTERNATIONAL AUTO SHOW

The 2025 New York International Auto Show is here, and with it, the reveal of Genesis’ first-ever adventure concept vehicle. Also, on public display for the very first time is the GMR-001 Hypercar Prototype and its accompanying Magma Racing livery. Visit the event from April 18-27 to view the concepts alongside our Genesis lineup.

STAY INFORMED

Concept vehicle shown. Not for sale.

OFF-ROAD SOPHISTICATION

THE X GRAN EQUATOR CONCEPT

The Genesis X Gran Equator Concept blends the refined design language of Genesis with the bold spirit of adventure. Its clean lines draw from minimalist principles and nature’s raw beauty, while innovative features equip the sleek, GV80-inspired SUV with powerful capability.

EXPLORE THE GV80

Concept vehicle shown. Not for sale.

HIGH-PERFORMANCE PROTOTYPE

THE GMR-001 HYPERCAR

Genesis Magma Racing’s high-performance prototype delivers ferocious speed with athletic fluidity. Designed for aerodynamic precision, it balances elegance with full-throttle intensity. “The GMR-001 Hypercar is not your typical race car–it is a moving sculpture,” said Luc Donckerwolke, CCO of Genesis. Watch the Hypercar perform in future races, including the 24 Hours of Le Mans.

DISCOVER MAGMA RACING

Concept vehicles shown. Not for sale.

MEDITERRANEAN-INSPIRED GRANDEUR

THE NEW X GRAN CONCEPTS

The Genesis X Gran Coupe and X Gran Convertible Concepts explore design language inspired by the flagship G90 and the Mediterranean. Their sleek silhouettes accentuate the sporty design and elevate the sense of warmth and depth to the cabin experience. The interior olive and eucalyptus wood finishes, with rich colors sourced from the grapes and foliage of Tuscany, will surprise and delight the senses. Explore the flagship vehicle that inspired these concepts, and stay up to date on the latest Genesis news.

STAY INFORMED DISCOVER THE G90

Concept vehicles shown. Not for sale.