MAKE THE GAME YOUR OWN
THE 2024 GENESIS INVITATIONALIt was a sensational weekend to remember. Hosted by Tiger Woods, this year’s Genesis Invitational drew the world’s greatest golfers as they competed in one of the most anticipated tournaments of the season. Distinguished guests were left with memories of elevated experiences and the entire Genesis lineup – giving them something to look forward to again next year.
2024 Winner
TOP OF HIS GAME
MATSUYAMA’S VICTORIOUS WINAfter four days of spectacular golf, Hideki Matsuyama took home the 2024 Genesis Invitational trophy, along with a 2025 Genesis GV80 Coupe and a $4 million prize. Recording a final score of 17-under-par, this is Matsuyama’s ninth career PGA TOUR title.
A TASTE OF GENESIS HOSPITALITY
Pro golf. Celebrity invitees. And VIP experiences. It was a weekend that every Invitational attendee will remember as an honored guest of Genesis. Take a look at some of the top moments.
ELEVATING THE EVENT JUST FOR YOU
THE OWNER EXPERIENCEGenesis Owners were treated to a special welcome at the Invitational with a host of delightful surprises, including exclusive offerings and access across the entire event.
LOOK BACK AT THE HIGHLIGHTS
14TH LOUNGE
ELEVATED HOSPITALITY
14TH LOUNGEOnce again, the 14th Lounge acted as the buzzy epicenter of all the action. Guests were treated to premium bites, refreshments, and a generous lounge area offering prime views from tee to green. Plus, a number of hands-on exclusive exhibits and the entire Genesis lineup made for non-stop action.
EXCLUSIVE EXHIBITS
Guests were treated to an array of interactive installations that connected them even further to their love of golf.
NEW FOR 2024
EVEN CLOSER TO THE GAMEThis year, the 14th Lounge welcomed two new exhibits. Guests immersed themselves into the crisp, three-dimensional sounds of the 14th tee at the Bang & Olufsen experience. While fans sent messages of love and support to their favorite golfer at Postcards From The Green.
ARTIST JONAS NEVER
CREATIVE VISIONIconic LA artist Jonas Never brought his signature style to the 14th Lounge, painting a mural live throughout the week. Guests met with Never and took home complimentary posters created exclusively for the event.
FIT CHECK
While the weekend brought out golf pros and the fans who love them, it also brought out everyone’s unique sense of fashion. Take a look at some of our favorite ‘fits from the 2024 Genesis Invitational.
GENESIS ON THE GREEN
With their groundbreaking tech and premium design features, the new 2025 GV80 and the first-ever GV80 Coupe were on full on display throughout the tournament. Attendees had the firsthand chance to interact with the entire Genesis lineup, along with our latest concept vehicles.
