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WELCOME TO GENESIS

A NEW WAY OF THINKING

Untethered to legacy, Genesis aims to build a world that is constantly advancing. From vehicle discovery and ownership to our ecosystem of lifestyle experiences, everything we do is grounded in the power of fresh perspective.

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WHO WE ARE

IT’S IN OUR NAME

Genesis is a mindset. An unborn ambition. A beginning. We exist to inspire; to be a catalyst for creativity and new discovery, wielding an insatiable drive to accelerate the future, with you at the center. Because Genesis is always the origin of something profound.

People peering at Genesis vehicles through glass with red LED lights hanging above at an event

EXPERIENCES DESIGNED AROUND YOU

Genesis goes far beyond the craftsmanship and comfort we design into every vehicle. Rooted in our distinctly Korean heritage and signature hospitality, our retailer locations, design studios, service lounges, immersive events, owner benefits, and more, are all crafted to be a holistic lifestyle experience that propels you into tomorrow.

VIEW OWNER BENEFITS
Man in suite and women in dress standing beside 2024 Genesis GV80 3.5T Prestige AWD in Capri Blue

DRIVING A NEW TOMORROW

At our core, we aim to challenge the expected and empower you to drive forward in every way. That comes to life in design choices like the therapeutic Mood Curator found in the G90 and the GV80, Michelin-inspired dining at Genesis House, and world-class events and VIP experiences for our owners.

SEE OUR FULL RANGE OF VEHICLES
Close up of illuminated crystal sphere in the center console of 2024 Genesis GV60
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AUDACIOUS, PROGRESSIVE & DISTINCTLY KOREAN

We're creating a design language that combines timeless beauty with modern aesthetics.
Luc Donckerwolke, Genesis Chief Creative Officer
DESIGN YOUR OWN GENESIS
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OUR DESIGN LANGUAGE IN MOTION

THE GENESIS COLLECTION

THE GENESIS EXPERIENCE

IMMERSE YOUR SENSES

Close up from driver side window of a race car driver with orange helmet sitting in Genesis hypercar
Concept vehicle shown.
Close up of crystal sphere & seat temperature controls in the center console of 2024 Genesis GV60
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Wide shot of two people standing in the Genesis House Cellar looking at a digital projection
Low angle of 2026 Genesis GV60 passenger side front wheel with headlight on
Non-U.S. model shown.
Close view up from driver side window of 2026 Genesis Electrified GV70 steering wheel
Non-U.S. model shown.
Rear passenger side view 2025 Genesis GV80 Coupe in Mauna Red speeding through a tunnel
Non-U.S. model shown.

SPARKING NEW BEGINNINGS

SHAPING FUTURE VISIONARIES
Close up of a group of children looking at a book with an adult

GENESIS INSPIRATION FOUNDATION

The Genesis Inspiration Foundation is focused on supporting local charities across the country and has given direct grants to 50 arts organizations. With every new Genesis vehicle sold, a portion goes to providing underserved kids with access to the arts, offering the opportunity for new beginnings.

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Close up of two children working on a project, one writing the other building

GENESIS GIVES

Genesis Gives aims to help propel our youth toward a tomorrow filled with confidence and possibilities. Through strategic support of nonprofits, we’re expanding access to youth sports and STEAM education in under-resourced communities—opening new doors for students to challenge what was. 

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