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A THRILLING FIRST LOOK

NEW YORK INTERNATIONAL AUTO SHOW

Genesis showcased the X Gran Equator Concept and GMR-001 Hypercar Prototype alongside the full Genesis lineup, at the 2025 New York International Auto Show. Visitors got to explore signature lifestyle goods from the Genesis Collection Boutique, race in the Gran Turismo driving simulator, and relax in our exclusive hospitality suite.

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A VISIONARY COLLABORATION

THE FOREST WITHIN

At Genesis House in New York City, visitors can explore a surrealist reimagining of Korea's lush woodlands created in collaboration with goop founder and CEO, Gwyneth Paltrow. This meditative wellness experience employs both physical and digital media to highlight Korean heritage, nature and design with an innovative twist.

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GOLD GALA SPONSORSHIP

CELEBRATING THE AAPI COMMUNITY

The Gold Gala A100 Awards is a star-studded night honoring the 100 most impactful Asian Pacific and multicultural visionaries in today’s culture—and Genesis returned as the exclusive automotive sponsor for a third year in a row with signature Korean hospitality. Not only were VIPs chauffeured to the event in Genesis vehicles, Genesis elevated the gold carpet with celebrity photographer Cole Walliser’s GoldBOT Experience which captured guests in dynamic slow-motion video moments, alongside the GV80 Coupe.

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OFF-ROAD SOPHISTICATION

THE X GRAN EQUATOR CONCEPT

The Genesis X Gran Equator Concept blends the refined design language of Genesis with the bold spirit of adventure. Its clean lines draw from minimalist principles and nature’s raw beauty, while innovative features equip the sleek, GV80-inspired SUV with powerful capability.

EXPLORE THE GV80

Concept vehicle shown. Not for sale.

HIGH-PERFORMANCE PROTOTYPE

THE GMR-001 HYPERCAR

Genesis Magma Racing’s high-performance prototype delivers ferocious speed with athletic fluidity. Designed for aerodynamic precision, it balances elegance with full-throttle intensity. “The GMR-001 Hypercar is not your typical race car–it is a moving sculpture,” said Luc Donckerwolke, CCO of Genesis. Watch the Hypercar perform in future races, including the 24 Hours of Le Mans.

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Concept vehicles shown. Not for sale.

MEDITERRANEAN-INSPIRED GRANDEUR

THE NEW X GRAN CONCEPTS

The Genesis X Gran Coupe and X Gran Convertible Concepts translate the sun-soaked beauty of the Mediterranean landscape into sport-tuned luxury. Their rich exterior colors and arcing silhouettes emanate sophistication, while cabins trimmed in olive or eucalyptus wood add warmth and depth to the driving experience. Explore the flagship G90 that inspired these concepts and get the latest Genesis news.

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Concept vehicles shown. Not for sale.