OUR LATEST

GENESIS NEWS & EVENTS

From vehicle announcements to special signature events, this page is your go-to resource for all the latest happenings from Genesis.

STAY INFORMED

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PRESENTING THE 2026 GV70

Experience the dominant stance and fine-tuned performance of the redesigned 2026 GV70. With two enticing styling options—Standard and Sport—this iconic SUV empowers you to tailor the driving experience.

EXPLORE THE GV70

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2025

GENESIS INVITATIONAL RETURNS

The Genesis Invitational is preparing to return for a new season of sensational golf. From celebrity athletes to elevated Korean hospitality to the latest Genesis vehicles, it’s the perfect fusion of sport and spectacle. 2025 tickets are available now. Get yours today.

Explore Genesis Invitational

GENESIS ORIGINALS

This year’s Genesis Originals ambassador program kicked off with a lavish evening in Bel Air where eight creators gathered to share their unique perspectives and talents. Learn more about who they are and their Genesis SUV.

EXPLORE GENESIS ORIGINALS

2024 NYIAS CONCEPT CAR REVEAL

The air was full of anticipation at this year's New York International Auto Show where Genesis debuted their newest and most revolutionary concepts to date—the Genesis Neolun Concept and Genesis Magma Concepts.

Genesis Magazine

Issue 5

Elevate Your Game

We celebrate those who elevate their game and push boundaries, from world-class golfers at the Genesis Invitational to visionary artists and designers. Because true success comes from settling for nothing but the very best.

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Issue 4

Make Your Mark

The stories brought together in this volume highlight the idea that every distinct mark has the power to move us all forward—the power to thrust a cuisine, a conversation, or an industry into a brighter, bolder future.

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Issue 3

Future Vision

In this issue, we present our future visions—the ones that not only illuminate the possibilities for our automobiles, but also the ways we can live and relate with the world around us.

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Issue 2

Endless Possibilities

It’s the great unknown. The undiscovered country. An arrow pointing inexorably forward, and where we will all spend the rest of our lives. It’s the future, and we believe it will be defined by an entirely new kind of design.

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Issue 1

A Dual Nature

We live in a world of duality. Seduction and substance. Black and white. Masculine and feminine. But between these seeming opposites lies a powerful tension that provokes an even more powerful desire.

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