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A LOOK AT WHAT’S NEXT

LA AUTO SHOW

The 2025 LA Auto Show set the stage for the future of driving. Genesis treated visitors to a rare glimpse of the Prestige Black fleet, the debut of G70 Prestige Graphite, and the US reveal of GV60 Magma, along with an exciting Genesis Golf experience and the refined comfort of our hospitality suite.

3/4 front drive side view of 2027 Genesis GV60 Magma in orange, parked in dimly lit room
Non-U.S. model shown.

FIRST OF ITS KIND

GV60 MAGMA

As the first road-ready model from the Genesis Magma Program, the GV60 Magma unleashes 640 horsepower of electrifying performance and exclusive design details.

EXPLORE THE GV60 MAGMA DISCOVER MAGMA RACING
2026 Genesis G70 Prestige Graphite in Ceres Blue driving through a glowing futuristic digital tunnel
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UNDENIABLE ATHLETICISM

G70 PRESTIGE GRAPHITE

Dressed in exclusive Vatna Gray or Ceres Blue, the new G70 Prestige Graphite redefines personal expression—but only in limited availability.

STAY INFORMED
Genesis GV80 and Genesis G80 in Prestige Black trim, parked by the coast under a cloudy sky
Non-U.S. model with optional features shown.

A DISTINCTIVELY DARK TRIM

PRESTIGE BLACK

Available on four models, with the option of a sleek black or white exterior, this dignified yet mysterious trim makes for a striking aesthetic.

EXPLORE PRESTIGE BLACK

LOOKING BACK TO LOOK FORWARD

LA AUTO SHOW HIGHLIGHTS

    white Genesis concept vehicle on display at Los Angeles Auto Show
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    Genesis concierge hands over a small black bag to a patron
    rear view of white Genesis concept vehicle on display at Los Angeles Auto Show
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    Genesis MAGMA Gallery on display at Los Angeles Auto Show
    front of blue Genesis concept vehicle on display at Los Angeles Auto Show
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Our Lineup

The Genesis Collection