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Genesis Middle East & Africa Announces Strategic Partnership with SEEC to Sponsor Major Equestrian Events in Saudi Arabia

2024.05.01

Genesis Middle East & Africa has partnered with the Saudi Equestrian Event Company (SEEC) to sponsor three key equestrian events throughout 2024, promoting regional heritage and equestrian excellence in line with the Kingdom’s Vision 2030


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RIYADH, Saudi Arabia, May 1st, 2024 – In a significant move to bolster equestrian sports within the region, Genesis Middle East & Africa is proud to announce its strategic partnership with the Saudi Equestrian Event Company (SEEC). This collaboration underscores both entities' profound dedication to enhancing the visibility and stature of equestrian competitions in Saudi Arabia and their commitment to contributing to the Kingdom’s Vision 2030 sports expansion goals.

Genesis Middle East & Africa will serve as the official sponsor for the FEI World Cup, the Longines Global Champions Playoffs, and Jump Saudi, with events scheduled to unfold in Riyadh throughout 2024. The FEI World Cup, which was held from April 16 to 20 in Riyadh, saw Genesis providing 58 SUVs, to facilitate the event's operations. This initiative continues with the Longines Global Champions Playoffs from November 20 to 23, where Genesis will supply 50 SUVs and 8 sedans. The sponsorship will conclude with Jump Saudi in December in Riyadh, featuring 20 vehicles provided by Genesis for the two-week competition.

Beyond providing top-tier vehicles, Genesis Middle East & Africa is set to raise the attendee experience with a series of engaging onsite activations. Experience the luxury of Genesis with our VIP test drives, offering a hands-on opportunity to pilot the latest models on courses designed to showcase their prowess and sophistication. Dive into the future of driving with our advanced car simulators, providing a pulse-racing, immersive experience that blends technology and entertainment. Don’t miss our strategically located car displays throughout the venue, where you can explore the craftsmanship and innovative features of our newest vehicles, presented by knowledgeable specialists ready to enhance your understanding and appreciation of what makes Genesis a leader in automotive excellence.

“We are thrilled to announce our partnership with SEEC, a milestone that signifies much more than sponsorship—it's a celebration of our shared passion for equestrian sports and our commitment to excellence," said Omar Al Zubaidi, CEO of Genesis Middle East & Africa. "This collaboration not only allows us to showcase our latest automotive innovations but also helps us connect with a vibrant community that values tradition and performance. As a lifelong fan of equestrian sports, I am personally excited to see how our involvement helps elevate these prestigious events, aligning perfectly with Saudi Arabia's Vision 2030 goals to create a dynamic future for sports in the region. This is a prime opportunity for Genesis to drive forward, not just on the road, but in every arena of excellence and community engagement."

Genesis Middle East & Africa invites all equestrian enthusiasts, sports fans, and the general public to experience the thrill of these premier events and to see firsthand the synergy between top-tier sports and luxury automotive excellence.

Discover more about Genesis' pioneering partnership and get exclusive updates on these premier events by visiting our website www.genesis.com.

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