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Brand NewsBrand News
Genesis Stands as a Presenting Partner of the 2024 Saudi Games for the Second Consecutive Year, Supporting the Kingdom’s Premier Sporting Event
2024.09.08
Genesis to provide 250 vehicles to support Saudi Games operations for the second consecutive year, reinforcing commitment to Saudi Sports Community
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Genesis, the luxury automotive brand known for its innovative designs and commitment to excellence, is pleased to announce the renewal of its partnership with the Saudi Games in its third edition in 2024.
This reaffirms its commitment to supporting the vibrant sports culture in the Kingdom of Saudi Arabia. The official signing ceremony took place at Al-Bujairi Terrace in Diriyah on Thursday, August 22, 2024, announcing the renewal of the collaboration between the brand and the Saudi Games Organizing Committee, in line with the goals of Saudi Vision 2030 to support sports excellence and build a vibrant and youth-driven sports sector.
Following the remarkable success that Genesis achieved in sponsoring the Saudi Games last year, the brand will play a pivotal role in this year’s event, the largest sporting event to be held from October 3rd to October 17th, 2024. Genesis will have a prominent presence at the event, providing a fleet of 250 luxury cars to support the logistical operations, ensuring smooth transportation for participants, officials, and VIPs between the competition venues. This edition is the largest multi-sport event held in Saudi Arabia, featuring over 9,000 athletes competing in 52 different sports. The partnership underscores the brand's commitment to contributing alongside the Saudi Games in supporting the sports movement in the Kingdom.
As the largest national sporting event in Saudi Arabia, it will also showcase elite sports talents from across the Kingdom in a wide variety of disciplines. Thousands of participants from various regions are expected to compete with a high sense of sportsmanship and hearts eager to achieve excellence.
Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East and Africa, said: "We are honored to continue our collaboration with the Saudi Games, the Ministry of Sports, and the Saudi Olympic and Paralympic Committee. This partnership reflects our dedication to supporting sports initiatives in the Kingdom of Saudi Arabia and promoting a culture of innovation and excellence. We are proud to contribute to this prestigious event for the second consecutive year and look forward to providing an exceptional and luxurious transportation experience for all participants. This partnership highlights our commitment to elevating this event to global standards and to developing the sports infrastructure in Saudi Arabia, alongside promoting a culture of excellence in the sports sector."
As the importance of the Saudi Games grows, Genesis solidifies its position as a leading luxury automotive brand and a key supporter of Saudi Arabia’s ambitious vision to develop the sports sector and enrich the community. The renewal of this partnership marks a pivotal step that reflects Genesis’ steadfast commitment to supporting sports events in the Kingdom.
