The Genesis G80 from above in a building

Different. Better.

About Genesis

Distinctly Korean

Founded in Seoul, we set out to rewrite the experience of buying and owning a premium car. At the heart of this is the very Korean idea that you are more than our customer, you are our son-nim (손님), our cherished guest.

Asian woman next to the Genesis GV70 in black from the side
Man and woman walk towards a Genesis studio
Red brake lights on the Genesis GV70

Visionary Thinking

Redefining expectations

The experience of buying and owning a Genesis is as important as the car's design and performance. By being respectful and attentive we aim to exceed your expectations, to make owning a Genesis a pleasure from the outset.

Comprehensive care as standard

5 Year Care Plan1

Every Genesis comes with five years peace of mind included. Our comprehensive care plan includes warranty2, scheduled services, roadside assistance and courtesy cars.

Man and woman in a car with a salesman next to them

Genesis Personal Assistance

At the heart of the Genesis experience are our Genesis Personal Assistants, who support you throughout your purchase journey. They are focused on your needs, from arranging a test drive, to choosing, buying your Genesis.3

Two men and a woman in the seating area of Genesis Studio Battersea

An Individual Experience

Genesis Studio in Frankfurt from the outside

Genesis Studio

Discover Genesis in these welcoming, unpressurised environments. Explore the models up close and meet our friendly team.

Entrance area of a Genesis studio and two cars in the car park in front of it

Genesis Test Drive Events

Enjoy a warm welcome and experience Genesis first hand across the country. Discover the range with Genesis Personal Assistants there to answer all your questions.

Intelligent innovation

Cutting edge technology

At Genesis we employ technology only to improve the experience of using our cars. Safety, security, comfort and enjoyment are all enhanced with the careful use of technology. Not just for driver and passengers but other road users as well.

Aerial shot of a car on a road between a mountain and a river
Genesis customer advisor and a woman in front of several Genesis cars

Transparent pricing

Peace of mind

Our transparent pricing allows you to discover our range in an unpressurised environment whether you're online, in our studios or at an event, knowing the price up front and without time consuming negotiating. We also offer a range of finance options to suit your needs.

The Genesis Fleet

Genesis GV60 - electric energy consumption (combined): 19,1 - 17,0 kWh/100 km; CO2 emissions (combined): 0 g/km (according to WLTP)*.

Genesis GV60 Premium 168 kW (229 PS) - electric energy consumption (combined): 17.0 kWh/100 km; CO2 emissions (combined): 0 g/km (according to WLTP)*. Energy efficiency class A. Click here for a graphical representation of the energy efficiency class. Emissions CO₂ from the electricity provision: 15.98 g/km. Gasoline equivalent: 1.87 l/100 km.

Genesis Electrified GV70 Sport 360 kW (489 PS) - electric energy consumption (combined): 19.2 kWh/100 km; CO2 emissions (combined): 0 g/km (according to WLTP)*. Energy efficiency class B. Click here for a graphical representation of the energy efficiency class. Emissions CO2 from the electricity provision: 18.71 g/km. Gasoline equivalent: 2.19 l/100 km.

Genesis GV70 - total consumption (combined): 10,1 - 7,6 l/100 km; CO2 emissions (combined): 230 - 200 g/km (according to WLTP)*.

7

Genesis GV70 2.5T 8AT AWD 223 kW (304 PS) petrol, 8-speed gearbox - total consumption (combined): 10.1 l/100 km; CO₂ emissions (combined): 230 g/km (according to WLTP)*. Energy efficiency class: G. Click here for a graphical representation of the energy efficiency class. Emissions CO₂ from the production of carburant: 53.23 g/km.

Swiss Car of the Year - 1st place expert jury

Award-winning quality and performance

Swiss car of the year 2023

We are very honoured to be named Swiss Car of the Year. In Switzerland's most important car award, the GV60 scored highly for comfort and innovation.

Design Philosophy

From the two-line lighting to the parabolic character line, the Genesis design philosophy is to find the purest expression of athletic elegance for each model. This can be best appreciated in our concept models where we identify our future direction in terms of proportion, line and design detail.

Electric Promise

For a sustainable future

From 2025, all new Genesis cars will be fully electric. We are also committed to achieving carbon neutrality by 2035.​

Man and woman next to an electric car parked at a charging station by the sea
Installation in Victoria and Albert Museum London

The first Korean pop culture exhibition

Hallyu! The Korean Wave

Hallyu! The Korean Wave opened on 24th September 2022 at the V&A Museum in London. It is the first major exhibition of its kind on a global level to celebrate the colourful and dynamic popular culture of South Korea.

  • The technical features and trims of the described or depicted vehicles throughout our website are examples only. They may not be standard or available for all engine styles, may vary in specific countries, and are subject to change at any time.

  • * The consumption and emission values are based on the Worldwide Harmonised Light Vehicles Test Procedure (WLTP). Further information on the WLTP measurement procedure can be found at https://www.genesis.com/ch/en/wltp.html.

  • 1

    5 Year Care Plan T&Cs apply.

  • 2

    Genesis Warranty T&Cs apply.

  • 3

    Genesis Roadside Assistance T&Cs apply.

  • 4

    18 minute charge is based on 800 V from ultra-rapid chargers (350 kW) . Actual charging time will vary and is dependent on a number of factors including battery temperature, condition and age, ambient temperature and the power provided by the charger. Charge time increases in cold weather and if battery temperature activates safeguarding technology.

  • 5

    The stated electric range was determined according to the legally prescribed WLTP measurement procedure (Worldwide Harmonized Light Vehicle Test Procedure). The data does not refer to an individual vehicle and is not part of the offer. The actual range may vary depending on, among other things, individual driving behavior, additional equipment and accessories (add-on parts, tyre format, etc.), charge, rolling resistance, topology, outside temperature and aerodynamics. These values were determined after the battery was fully charged.

  • 6

    All prices are retail prices of Genesis Motor Switzerland AG including delivery and VAT, excluding registration fees.

  • Genesis GV60 Premium 168 kW (229 PS) - electric energy consumption (combined): 17.0 kWh/100 km; CO2 emissions (combined): 0 g/km (according to WLTP)*. Energy efficiency class A. Click here for a graphical representation of the energy efficiency class. Emissions CO₂ from the electricity provision: 15.98 g/km. Gasoline equivalent: 1.87 l/100 km.

  • Genesis Electrified GV70 Sport 360 kW (489 PS) - electric energy consumption (combined): 19.2 kWh/100 km; CO2 emissions (combined): 0 g/km (according to WLTP)*. Energy efficiency class B. Click here for a graphical representation of the energy efficiency class. Emissions CO2 from the electricity provision: 18.71 g/km. Gasoline equivalent: 2.19 l/100 km.

  • 7

    Genesis GV70 2.5T 8AT AWD 223 kW (304 PS) petrol, 8-speed gearbox - total consumption (combined): 10.1 l/100 km; CO₂ emissions (combined): 230 g/km (according to WLTP)*. Energy efficiency class: G. Click here for a graphical representation of the energy efficiency class. Emissions CO₂ from the production of carburant: 53.23 g/km.