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    GENESIS SIGNATURE EVENT

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    It’s time. Step into the Genesis you’ve been dreaming of with 0.99% APR for 48 months or 1.99% APR for 60 months on select vehicles. Offers end March 31.

    GET OFFERS

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    Driver side profile of 2026 Genesis GV80 3.5T Prestige AWD in Storr Green parked on a city street

    2026 GV80

    MAGNETIC COMFORT & DESIGN

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    A commanding presence, smooth ride and interior that welcomes you in with first-class comfort make the 2026 GV80 a pleasure to drive.

    EXPLORE THE GV80 EXPLORE SPECIAL OFFERS

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    Front facing view of 2026 Genesis G70 3.3T Prestige Graphite in dark colorful digital environment

    PRESTIGE GRAPHITE

    THE G70, INTENSIFIED

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    Introducing the exclusive G70 Prestige Graphite. Designed for enthusiasts, by enthusiasts, the special release features dark-toned accents and precision handling with turbocharged power.

    EXPLORE THE G70 EXPLORE SPECIAL OFFERS

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    Front passenger side view of a 2026 Genesis GV70 driving along a mountainous coastal highway

    2026 GV70

    DISTINCTIVELY STYLISH

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    Make an immediate impression with the athletic elegance and precision craftsmanship of the 2026 GV70.

    EXPLORE THE GV70 EXPLORE SPECIAL OFFERS

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Our Lineup

The Genesis Collection
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THE ORIGIN OF SOMETHING NEW

WELCOME TO GENESIS

At Genesis, everything we create is born from a blank canvas. It’s from that infinite potential that we draw inspiration and embark on constant new endeavors. From our foray into endurance motorsport to our creative and philanthropic initiatives, everything that Genesis touches is guided by the spirit of originality and new beginnings.

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PRESTIGE BLACK

AN UNMISTAKABLE NEW TRIM

Dignified yet mysterious, Prestige Black is a striking new trim level that bathes the GV80 Coupe, GV80, G80, and G90 in an exclusive black-on-black color combination.  

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Non-U.S. models with optional features shown.

Non-U.S. models with optional features shown.

The Latest

Explore Genesis
Front 7/8 passenger side view of Genesis Skorpio Concept on dessert sand dune at dusk Concept vehicle shown. Not for sale.

CONCEPT VEHICLE

Crafted For Every Terrain

The Genesis X Skorpio Concept marks Genesis’ bold entry into the extreme off-road recreational segment, delivering uncompromising capability across the harshest terrains.

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7/8 driver side profile of orange Genesis Magma GT Concept orange pinwheel lighting behind Concept vehicle shown. Not for sale.

CONCEPT VEHICLE

Racing DNA

With its low-slung front, wide fenders, and dynamic mid-engine proportions, the Magma GT Concept reflects Genesis’ unwavering commitment to true motorsport spirit.

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3/4 passenger side view of 2027 Genesis GV60 Magma in orange Non-U.S. model shown.

GV60 MAGMA

Uncompromising Exhilaration

Announcing a new amplified and exclusive trim, defined by sharp tailoring and eye-catching design. Discover a new level of performance with the groundbreaking GV60 Magma.

EXPLORE THE GV60 MAGMA
Front passenger side view of the Genesis Magma Racing GMR-001 Hypercar in orange on a race track Concept Vehicle Shown. Not for Sale.

MOTORSPORT

Genesis Magma Racing

Overflowing with power and sculpted for optimal aerodynamics, the Genesis GMR-001 Hypercar prototype exemplifies endurance racing at its finest.

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Smiling young child in blue shirt with two front teeth missing, coloring at a table with markers

COMMUNITY GIVING

Uplifting the Next Generation

Connecting underserved youth to the transformative power of the arts, the Genesis Inspiration Foundation cultivates creativity and potential by funding vital art education programs.

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Guests looking at a menu at the Genesis House Tea Pavilion.

Genesis House

A Destination For The Senses

Bringing the best of contemporary Korean culture to New York, Genesis House is a modern oasis that offers a gourmet restaurant, tranquil tea pavilion, and an impressive collection of vehicles.

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Genesis Concierge speaks to guest at "Welcome to Genesis" counter at 2024 Los Angeles Auto Show

Genesis Concierge

Service at Every Step

Genesis Concierge is a white-glove shopping service that acts as your personal liaison with Genesis Retailers to gather vehicle information, arrange test drives and more.

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