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    GENESIS SIGNATURE EVENT

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    It’s time. Own the pure elegance of Genesis with offers starting at 0.49% APR for 48 months and up to a $1,500 Loyalty or Competitive Owner Bonus for qualified buyers on select vehicles. Ends September 8.

    GET OFFERS

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    Aerial 3/4 rear driver side view of 2027 Genesis GV80 in dark space with person walking beside

    2027 GV80

    REFINEMENT YOU CAN FEEL

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    Expressively elegant, with confident performance and luxurious spaciousness in every seat, the 2027 Genesis GV80 is your on-road oasis.

    EXPLORE THE GV80 BUILD YOURS

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    2027 GV70

    FEEL THE THRILL

    2027 GV70 3.5T Sport Prestige AWD preproduction model w/ options shown.

    With intuitive, award-winning technology empowering you, the new 2027 GV70 awakens the full thrill of the road.

    EXPLORE THE GV70

    2027 GV70 3.5T Sport Prestige AWD preproduction model w/ options shown.

    Front facing view of 2026 Genesis G70 3.3T Prestige Graphite in dark colorful digital environment

    PRESTIGE GRAPHITE

    THE G70, INTENSIFIED

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    Introducing the exclusive G70 Prestige Graphite. Designed for enthusiasts, by enthusiasts, the special release features dark-toned accents and precision handling with turbocharged power.

    EXPLORE THE G70 EXPLORE SPECIAL OFFERS

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Our Lineup

The Genesis Collection
3/4 front passenger-side view of 2028 Genesis GV90 in Uyuni White in desert landscape

INTRODUCING THE GV90

THE ARRIVAL OF AN ICON

The all-new GV90 brings Genesis innovation to the forefront with its world-first entryway and immersive inner suite designed for unrivaled comfort.

EXPLORE THE GV90

Non-U.S. model with optional features shown.

Non-U.S. model with optional features shown.

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THE ORIGIN OF SOMETHING NEW

WELCOME TO GENESIS

At Genesis, everything we create is born from a blank canvas. It’s from that infinite potential that we draw inspiration and embark on constant new endeavors. From our foray into endurance motorsport to our creative and philanthropic initiatives, everything that Genesis touches is guided by the spirit of originality and new beginnings.

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2027 GV60 MAGMA

SEISMIC PERFORMANCE

Experience a new level of adrenaline-spiking high performance with the groundbreaking GV60 Magma. Built on Genesis fundamentals, this powerful EV embodies luxurious design and dynamic driving, pursuing a balance of elegance and athleticism.

EXPLORE THE GV60 MAGMA

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Non-U.S. model with optional features shown. Professional driver shown on closed course.

PRESTIGE BLACK

AN UNMISTAKABLE NEW TRIM

Dignified yet mysterious, Prestige Black is a striking new trim level that bathes the GV80 Coupe, GV80, G80, and G90 in an exclusive black-on-black color combination.  

EXPLORE PRESTIGE BLACK

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Non-U.S. models with optional features shown.

The Latest

Explore Genesis
7/8 driver side view of orange Genesis Magma GT concept vehicle, metallic pinwheel lighting behind Concept vehicle shown. Not for sale.

CONCEPT VEHICLE

Magma GT Concept

Impressive power and bold sophistication are on full display in the Magma GT Concept, the sports car that brings refreshing Genesis innovation to a legendary category.

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Rear overhead shot of Genesis X Skorpio Concept driving through desert sands Concept vehicle shown. Not for sale.

CONCEPT VEHICLE

X Skorpio Concept

The Genesis X Skorpio Concept marks Genesis’ bold entry into the extreme off-road recreational segment, delivering uncompromising capability across the harshest terrains.

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Front passenger side view of the Genesis Magma Racing GMR-001 Hypercar in orange on a race track Concept Vehicle Shown. Not for Sale.

MOTORSPORT

Genesis Magma Racing

Overflowing with power and sculpted for optimal aerodynamics, the Genesis GMR-001 Hypercar prototype exemplifies endurance racing at its finest.

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Children playing soccer at a Genesis-sponsored outdoor event

COMMUNITY GIVING

Platinum Pinnacle Award

Recognized with Platinum honors at the 2025 Pinnacle Awards, Genesis transformed underused spaces into mini‑soccer fields, expanding opportunities for kids nationwide.

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Guests looking at a menu at the Genesis House Tea Pavilion.

Genesis House

A Destination For The Senses

Bringing the best of contemporary Korean culture to New York, Genesis House is a modern oasis that offers a gourmet restaurant, tranquil tea pavilion, and an impressive collection of vehicles.

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Genesis Concierge speaks to guest at "Welcome to Genesis" counter at 2024 Los Angeles Auto Show

Genesis Concierge

Service at Every Step

Genesis Concierge is a white-glove shopping service that acts as your personal liaison with Genesis Retailers to gather vehicle information, arrange test drives and more.

Explore Concierge Services
Smiling young child in blue shirt with two front teeth missing, coloring at a table with markers

COMMUNITY GIVING

Uplifting the Next Generation

Connecting underserved youth to the transformative power of the arts, the Genesis Inspiration Foundation cultivates creativity and potential by funding vital art education programs.

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