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CULTURE IN THE DRIVER’S SEAT

To embrace originality, Genesis has partnered with eight new stylish creators to lead this year’s Genesis Originals ambassador program. Each of these culturemakers has been matched with a Genesis SUV to help them define what it means to be a one-of-a-kind original.

Taylor Rooks

GAME DAY QUEEN

TAYLOR ROOKS

Taylor has taken us behind the scenes with some of the biggest names in sports, including LeBron James, Naomi Osaka, and Tom Brady—to name a few. The latest star to meet her roster—the Genesis GV80, which helps this Emmy-nominated sports journalist and podcaster step up to the plate in her busy career.

Joshua Kelley

GOLF’S MAGICIAN

JOSHUA KELLEY

Known for his amazing trick shot videos and frequent appearances at PGA events, Joshua’s love for the game of golf and Genesis is undeniable. To help him caddie his clubs, he relies on the powerful GV80 whose exceptional storage capacity can house everything he needs to perfect his shot.

Brian Sacawa

THE STYLE GURU

BRIAN SACAWA

As a luxe menswear influencer, Brian empowers others to dress well by blending information and inspiration. His goal is to help people develop their personal style and boost confidence. And much like his GV80, he elevates the everyday in a way that’s polished, unignorable and expertly curated.

Esther Choi

THE RESTAURANTEUR

ESTHER CHOI

Driven by her Korean-American roots, Esther considers herself an ambassador for the advancement of Korean cuisine. Her niche expertise in the culinary world as well as restaurateur experience in New York gives her a prominent and unique voice, making her the perfect match for the GV70.

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Bryan Greenberg

THE ENTERTAINER

BRYAN GREENBERG

Bryan is the sort of stylish multi-hyphenate who exudes originality. Actor, musician, director, writer, father… the list goes on. This renaissance man needed a vehicle that was as outgoing as he was, which is why the ultra-expressive GV80 Coupe is his perfect match, whether it’s getting him to set or to a recording studio.

Jessica Wang

THE FASHION ICON

JESSICA WANG

A familiar face on the New York fashion scene, Jessica Wang is a top style blogger and Chinese-American digital influencer. Her daring style and editorial worthiness make her a perfect match with the effortlessly stylish GV80, which helps her connect with millions of followers around the globe.

Daniella Duran

THE MIAMI MAVEN

DANIELLA DURAN

Colombian born, Miami local Daniella is an Emmy-winning sports presenter who finds inspiration both, on and off the field. Whether it’s a story on fitness, travel or lifestyle, engaging with her audience is what drives her; making the Electrified GV70 the perfect vehicle for her to spark new inspiration with.

Nick Urteaga

THE EGO BOOSTER

NICK URTEAGA

By curating stylish gentleman fits for all body sizes, Nick is redefining what a men’s fashion influencer can look like. To help him promote his message of inclusivity and personal style, he requires an SUV that’s as unique as he is—the GV60.

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