Sometimes we use your data individually, while sometimes we may combine it with other information to generate comprehensive group statistics for research and analytics. Collecting personal information helps us improve our products, services and how we operate our business. Here are the primary ways we use it.
PROVIDING SERVICES AND SUPPORT
We may obtain information about you to provide, maintain or improve the vehicle technologies, services and other products we offer. This may include features and services such as Roadside Assistance, Remote Start and vehicle alerts, as well as methods for authenticating you as a user of our systems to process payments, perform technical operations (such as updating software) or respond to a possible emergency or other situation requiring urgent attention. We may also use this data to send you messages relating to vehicle technologies and services, or for other customer service and support purposes.
ANALYZING AND IMPROVING OUR SERVICES AND OFFERINGS
We collect information to better understand how you access and use our vehicle technologies and services. How we apply this information includes evaluating and improving our in-vehicle technologies, developing new products and features, providing troubleshooting and maintenance, offering warranty, safety, and product improvements, or for other research and analytical purposes.
MARKETING AND PROMOTIONAL PURPOSES
We may collect user data to communicate with you via email or push notification about your account or use of our vehicle technologies and services. This may include sending you product updates, responding to your inquiries, providing you with news and newsletters, special offers, promotions or other information we think may interest you (including information about third-party products and services), or any other informational, marketing or promotional purposes. Please see the Your Privacy Rights and Choices section for more information about how to change your communications preferences. We may also send you notifications by text message if you have opted in to receive them.
PERSONALIZING CONTENT AND EXPERIENCES
We collect data that allows us to personalize the information and content we display to you, including marketing, promotional and sponsored content, as well as providing you with more relevant ads (if applicable).
SECURING AND PROTECTING OUR RIGHTS
Some of the data we collect helps protect the safety, rights, property or security of Genesis, our vehicle technologies and services, any third-party, or the general public. We also use this data to detect, prevent or otherwise address fraud, security or technical issues, including preventing or stopping any activity that we consider to be illegal, unethical or a legally actionable activity. Furthermore, we may use any data as evidence in litigation, or to enforce this notice or our Terms of Use.
COMPLYING WITH LEGAL REQUESTS AND OBLIGATIONS
We may use any data we collect to communicate with you about recalls, or to comply with any legal or regulatory obligations such as judicial proceedings, responding to a subpoena, warrant, court order or other legal process, or as part of an investigation or request—whether formal or informal—from law enforcement or a governmental authority.
SUPPORTING OUR GENERAL BUSINESS OPERATIONS
Sometimes data collection is necessary for the administration of our general business, accounting, record keeping and legal functions; in connection with a transfer of our business or assets; or as part of our routine business administration, such as employee training, compliance auditing or similar internal activities.
