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Genesis Unveils X Gran Equator Concept: An Elegant Overlander for the Modern Explorer

2025.04.16


                      1. • Bridging adventure and refinement, the X Gran Equator Concept marries on-road sophistication with off-road resilience

                         

                        NEW YORK, April 16, 2025 — Genesis today revealed the X Gran Equator Concept, a bold exploration of elegance and adventure designed for those seeking the serenity of nature and the thrill of the unknown. As the brand's first adventure vehicle concept, the X Gran Equator Concept reimagines Genesis' "Athletic Elegance" design philosophy while embracing the rugged spirit of overlanding.

                         

                        “The X Gran Equator Concept is an exercise in harmonizing contrasts—combining elegance with ruggedness, and the spirit of exploration with refined comfort,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “It represents the orchestration of true off-road competence and uncompromising luxury, designed to enable the discovery of the world’s most breathtaking landscapes.”

                         

                        Inspired by reductive design principles, the X Gran Equator Concept’s exterior emphasizes clean lines and uncluttered surfaces. A long hood, sleek cabin, and fast C-pillar create a silhouette that defies traditional SUV conventions, while dark wheel-arch cladding and 24-inch beadlock wheels underscore its off-road readiness. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis’ signature Two-Line headlamps, ensuring the X Gran Equator is as purposeful as it is striking.

                         

                        Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the dials of vintage cameras. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard's linear architecture and absence of decorations focus the driver's attention on the journey ahead, while swiveling front seats and modular storage solutions enhance practicality.

                         

                        The name draws inspiration from Equator, widely recognized as the "finest stallion" in the world of Arabian horses — a symbol of endurance, agility, and refined power. These qualities closely reflect the spirit of the concept: a vehicle that is both elegant and capable, engineered to perform in extreme conditions while maintaining a natural sense of grace. Just as the Arabian horse is known for its balance of beauty and strength, this concept embodies Genesis’ unique take on performance.

                         

                        The X Gran Equator Concept signals Genesis’ continued expansion into lifestyle-oriented vehicles, balancing sophistication with versatility. While not confirmed for production, its design language and innovative features—such as the integrated roof rails and split-opening tailgate—showcase the brand’s future design potential.

                         

                        The X Gran Equator Concept will be displayed at the Genesis booth during the 2025 New York International Auto Show, slated to open to the public on April 18 at Jacob K. Javits Convention Center. Following the show, it will be on display at Genesis House in the Meatpacking District until the end of July.

                         

                        Genesis Motor North America


                        Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

                        Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 60 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

                        Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

                        For more information, interviews, and images, please contact:

                        Amanda Niklowitz

                        PR Manager, Product

                        Genesis Motor North America

                        Mobile : 657-687-1257 

                        Email : aniklowitz@gma.com  

                         

                         

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