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Strategic Collaboration Enhances Customer Offerings and Local Customization with UAE Based Manufacturer

(Pictured from left to right: Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, Ralph Debbas, Founder & CEO of W Motors)

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[DUBAI, United Arab Emirates, August 5, 2024] Genesis Middle East and Africa is excited to announce a new strategic partnership with W Motors, the first fully-integrated mobility solutions provider in the Middle East, marking a significant milestone in automotive innovation and customer experience. The agreement was signed on July 31st at the Genesis showroom on Sheikh Zayed Road by Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, and Ralph Debbas, Founder & CEO of W Motors, with senior representatives from both companies in attendance. This Memorandum of Understanding (MOU) focuses on special projects, diversification of aftermarket parts, and local customization, enhancing the customer offering through special edition cars and providing customers with more options.

Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, said, "We consider this collaboration with W Motors as a natural extension of our promise to deliver innovative and customized solutions to the Genesis customer community. By partnering with W Motors we are not only diversifying our aftermarket parts and local customization options but also supporting local industry and craftsmanship while maintaining our efforts to put our customers' needs, wants, and lifestyle at the heart of our expanding product offering."

Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, W Motors’ capabilities span automotive design, research and development, technology and engineering, as well as consultancy and manufacturing under its Special Projects Division. The company is now synonymous with innovation and has grown to provide a wide range of solutions to multi-sector companies, alongside offering services to original equipment manufacturers (OEMs) focused on passenger vehicles. With a host of notable projects under its belt, including the development of the Lykan HyperSport and Fenyr SuperSport hypercars, as well as the Ghiath Smart Patrol vehicle for Dubai Police—touted as one of the most advanced police vehicles globally—the company has since grown by leaps and bounds, establishing an expansive legacy since its inception. With a state-of-the-art facility and a significant home-grown talent pool of industry-leading professionals, W Motors is dedicated to advancing the automotive industry in the UAE and beyond.

Ralph Debbas, Founder & CEO of W Motors, commented, saying, "We are thrilled to partner with Genesis in these special projects. Genesis are synonymous with cutting-edge innovation, superior quality, and are known for the exceptional luxury lifestyle experience they deliver to customers worldwide. This agreement with Genesis allows us to leverage our expertise in high-performance and luxury automotive design to create unique, special edition cars that will offer Genesis customers unprecedented levels of personalization and exclusivity, adding to the diverse and extraordinary personalization options Genesis owners are accustomed to."

This partnership aims to broaden the scope of aftermarket parts, offering an even greater menu of unique customization options crafted by W Motors. The agreement will see Genesis diversify its product line with special edition vehicles, providing customers with an enhanced range of choices and tailored automotive solutions. The special projects and customization options resulting from this collaboration are set to go live on August 5th, offering Genesis customers access to these exclusive enhancements. This initiative epitomizes Genesis’ and W Motors’ dedication to evolutionary innovation, quality, and customer satisfaction.

Stay tuned to find out more about this exciting partnership and the innovative solutions it will bring to the automotive market in the GCC.