Brand NewsBrand News

(Pictured from left to right: Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, Helmut von Struve, CEO of Siemens in the UAE and Middle East)

For high-resolution images, please use this link

[DUBAI, United Arab Emirates - July 29, 2024] Genesis Middle East and Africa is excited to announce a strategic partnership with Siemens to provide Genesis-branded electric vehicle (EV) chargers across the Gulf Cooperation Council (GCC) region. The agreement was signed on July 25th at the Genesis showroom on Sheikh Zayed Road (SZR) by Omar Al-Zubaidi, CEO of Genesis, and Helmut von Struve, CEO of Siemens in the UAE and Middle East, and was attended by representatives from both companies. This regional partnership will ensure that Genesis EV customers receive the highest-quality charging solutions, seamlessly integrated into their dealership purchase experience.

Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, said, "I consider this partnership with Siemens a critical component to providing our customers with the reliablecharging solutions they need. At Genesis, we’re laser-focused on the future and always looking at ways to ease our customers' transition into the EV space, like in today’s agreement with Siemens, a global technology company who share the same passion for innovation, sustainability, and exceptional service as we do."

Genesis wanted the best quality, innovation and capability in the EV charging industry, leading them to select Siemens as their ideal partner for supplying advanced EV chargers for all Genesis customers in the GCC when they purchase a Genesis electric vehicle. . The Siemens VersiCharge offers wall-mounted smart solutions for reliable and convenient charging at home with up to 22kW power. This hassle-free initiative ensures  quality, reliability, and convenience in charging solutions, greatly enhancing the ownership experience for Genesis EV drivers in the region.

Helmut von Struve, CEO of Siemens in the UAE and Middle East, said, "We are thrilled to collaborate with Genesis, a leading automotive brand, and to support the Gulf region’s rapid transition to electric mobility. Our charging technology will ensure Genesis EV owners can enjoy a seamless and efficient charging experience from the moment they buy their vehicle."

Please visit the Genesis website to learn about the Genesis EV model lineup and for more information on this exciting partnership and the innovative EV solutions this partnership will bring to the GCC region.