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Genesis Marks Entry into Mauritius with Grand Launch Event, Introducing the Full Range of its Superior Models as Part of Strategic Market Expansion

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DUBAI, United Arab Emirates, [May 14, 2024] – Genesis, the Korean luxury automotive brand, made a remarkable debut in Mauritius with an exquisite launch event held on May 3rd, 2024. The event introduced Genesis' superior blend of luxury and innovation to the Mauritian market, highlighting the brand's commitment to delivering exceptional driving experiences. The opening night featured an unveiling of two highly anticipated Genesis models – the GV60 and Electrified GV70. Guests had the unique opportunity to discover these vehicles, experiencing first-hand the sophisticated design and cutting-edge technology that set Genesis apart in the luxury automotive world. 

Under the event campaign theme "Above the Lines," Genesis presented a vision of luxury that exceeds expectations – a dedication to go beyond in luxury, power, technology, and design. In addition to the showcased models, Genesis has made available its full range of vehicles in Mauritius, including sedans such as the G70, G70 Shooting Brake, G80, G90, and the Electrified G80. The SUV lineup is equally impressive, featuring the GV70, GV80, the Electrified GV70, and GV60. 

Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, commented on the launch, stating, “Genesis is proud to introduce its full range of top-tier models in Mauritius, marking a key milestone in our expansion across global markets. Our launch in this vibrant market reflects a deep commitment to delivering unmatched automotive excellence for our discerning customers. We are excited to set a new standard for luxury in Mauritius, enhancing every aspect of the automotive experience."

Located at the same venue as the pop-up showroom, the elegant setting of Quartier des Serres North provides the public with an opportunity to explore and connect with the Genesis brand. This venue, which hosted the launch event, drew VIPs, business owners, members of the media, bankers, and other distinguished guests. The luxurious setup, complete with lounge areas and cocktail tables, provided a warm and welcoming atmosphere. Guests indulged in a "Veuve Clicquot" champagne bar along with entertainment from a live DJ, and a saxophonist.

While the official Genesis showroom is still under development, customers can visit the brand's pop-up showrooms at Quartier des Serres North from May 4th to November 4th. These showrooms allow the public to explore and connect with the brand, offering customers an exclusive opportunity to immerse themselves in the luxury and innovative features of Genesis vehicles.

Discover the elegance and innovation of Genesis Mauritius by following our social media pages on Instagram and Facebook. To learn more about our luxurious vehicle lineup and to explore our services, visit the Genesis Mauritius official website. Join our community to stay informed on the latest updates and exclusive offerings.