Unlocking the infinite potential
From open roads to iconic racetracks, Genesis joins an elite group of manufacturers vying for success on the world’s most prestigious racing stages with the Genesis GMR-001 Hypercar. Marking our dedication to endurance racing, Genesis Magma Racing will demonstrate innovation under the extreme conditions of motorsport, while maintaining our commitment to luxury and sustainability.
Innovation, Speed, and Passion.
GMR-001 Hypercar is a high-performance prototype dedicated to showcasing Genesis' passion for endurance racing. As the centerpiece of Genesis' motorsport ambitions, the prototype embodies Genesis' commitment to Athletic Elegance, in a high-performance, endurace-ready package.
Design
Racing forward, even in stillness
Signature two lines
Lighting wraps around the front and rear, emphasizing both width and aerodynamic purpose. Seamlessly integrated into the car’s flowing bodywork, Genesis’ minimalist design principles are further emphasized while enhancing visual impact in any environment.
Functional elegance
Is illustrated through the parabolic line that sweeps through the body of the car. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track.
Meticulous surface design
Improve aerodynamic efficiency while emphasizing luxurious elegance. The subtle sculptural details that underscore the car’s athleticism, combined with high-speed agility, projects the assertive character and confident stance.
Signature two lines
Lighting wraps around the front and rear, emphasizing both width and aerodynamic purpose. Seamlessly integrated into the car’s flowing bodywork, Genesis’ minimalist design principles are further emphasized while enhancing visual impact in any environment.
Functional elegance
Is illustrated through the parabolic line that sweeps through the body of the car. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track.
Meticulous surface design
Improve aerodynamic efficiency while emphasizing luxurious elegance. The subtle sculptural details that underscore the car’s athleticism, combined with high-speed agility, projects the assertive character and confident stance.
Motorsports
A new journey to hyperspeed
Witness the luxury performance vision of Genesis—driven by innovation, speed, and passion—unfolding on the motorsport stage as we race toward an extraordinary future. More specifically, Genesis Magma Racing will field a two-car entry in WEC (2026) and IMSA (2027) with support from endurance specialists ORECA Motorsport and IDEC Sport.
All designs, colors, features, and specifications in this content are for illustrative purposes only. The vehicle depicted is not for sale.
