Genesis GV60 & GV60 Magma: Refined Duality
Design and performance come together with GV60 Magma debut at Genesis Studio Zurich
Welcome to Refined Duality
"Genesis GV60 & GV60 Magma: Refined Duality" is a new installation at Genesis Studio Zurich. Seoul-based architect Eul Ho Suh has installed over 1,500 reflective spheres to create this spatial experience. The installation presents the models as thoughtful objects of imagination and possibility. It is open to the public from January 16th to March 7th 2026.
GV60 Magma debuts in Switzerland
The GV60 Magma is the first luxury performance Genesis model. Sculptural, purposeful and considered, it embodies the brand's "Athletic Elegance" philosophy. Shown alongside the redesigned GV60, these are refined cars for drivers who appreciate both design and performance.
Enjoy a space for reflection
Suh describes the installation as a “thought bubble” between reality and imagination. The mirrored view shifts with each step, reflecting both the visitor and the vehicle. This immersive experience connects art and engineering, presenting the luxury car as an exploration of creative possibility. Experience it for yourself until March 7th 2026.
Life. Style.
From handcrafted leather bags to sleek keyrings and accessories, Genesis extends its design language beyond the road. Each piece reflects the same balance of elegance and craftsmanship that defines its vehicles. They are daily tactile reminders of the beauty of considered detail.
GV60 Magma debuts in Switzerland
The GV60 Magma is the first luxury performance Genesis model. Sculptural, purposeful and considered, it embodies the brand's "Athletic Elegance" philosophy. Shown alongside the redesigned GV60, these are refined cars for drivers who appreciate both design and performance.
Enjoy a space for reflection
Suh describes the installation as a “thought bubble” between reality and imagination. The mirrored view shifts with each step, reflecting both the visitor and the vehicle. This immersive experience connects art and engineering, presenting the luxury car as an exploration of creative possibility. Experience it for yourself until March 7th 2026.
Life. Style.
From handcrafted leather bags to sleek keyrings and accessories, Genesis extends its design language beyond the road. Each piece reflects the same balance of elegance and craftsmanship that defines its vehicles. They are daily tactile reminders of the beauty of considered detail.
