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May 23, 2022 - Genesis Motors Australia is pleased to announce a new partnership with Victorian State Ballet, the states’ leading ballet company.
The announcement follows on from Genesis’s successful 2021 debut at the historic and world-famous automotive event, where it hosted the global premiere of the Genesis G70 Shooting Brake.
Established in 2003 under the expertise of Martin and Michelle Sierra, Victorian
State Ballet is a vibrant, creative company committed to connecting people and
dance across Victoria and the nation.
The Victorian State Ballet is devoted to the pursuit of artistic excellence and
innovative contemporary expression. Genesis’ new collaboration with Victorian State
Ballet reflects the design and artistic values that underpin the automotive brand’s
identity. The partnership will provide assistance and support to the Victorian State
Ballet’s creative community through touring opportunities, talent development and
production costs.
"We are thrilled to partner with Genesis Motors Australia. Their unique brand aligns with the creativity, innovation and athletic elegance of the Victorian State Ballet. We look forward to forging a strong, unique & mutually benefit alliance", Victorian State Ballet Artistic Director, Michelle Sierra said.
“Genesis is proud to support the arts industry in Australia and we look forward to working with the incredible talent from the Victorian State Ballet”, Genesis Motors Australia Country Manager, Connal Yan said.
The partnership will continue until 2023.