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Concept Car
Concept Car
The four Genesis Magma vehicles can be seen: Genesis G80 Magma Special, GV60 Magma Concept, GV80 Coupe Concept and X Gran Berlinetta Concept. The four Genesis Magma vehicles can be seen: Genesis G80 Magma Special, GV60 Magma Concept, GV80 Coupe Concept and X Gran Berlinetta Concept.

Genesis Magma Genesis Magma

The Expansion of Genesis The Expansion of Genesis

Beneath the unseen surface, we have captured the essence of magma, condensing its extreme energy to maximize dynamic strength and elegant design. This embodies Genesis commitment to pioneering new horizons in high-performance and introducing a new touring culture.

Beneath the unseen surface, we have captured the essence of magma, condensing its extreme energy to maximize dynamic strength and elegant design. This embodies Genesis commitment to pioneering new horizons in high-performance and introducing a new touring culture.

* The design, colors, features, and specifications in the content of this website are presented for general customers' understanding only and may differ from the actual vehicle.

Color of Magma
TheThe
MagmaMagma
colorcolor
isis
inspiredinspired
byby
Genesis'sGenesis's
DistinctlyDistinctly
KoreanKorean
ethos.ethos.
TheThe
colorcolor
symbolizessymbolizes
thethe
self-confidentself-confident
andand
passionatepassionate
attitudeattitude
ofof
Korea.Korea.
ThereThere
isis
aa
quiet,quiet,
efficient,efficient,
disciplineddisciplined
andand
humblehumble
firstfirst
impressionimpression
soonsoon
contrastedcontrasted
byby
aa
highhigh
performingperforming
andand
extrovertedextroverted
attitude.attitude.
TheThe
MagmaMagma
colorcolor
isis
inspiredinspired
byby
Genesis'sGenesis's
DistinctlyDistinctly
KoreanKorean
ethos.ethos.
TheThe
colorcolor
symbolizessymbolizes
thethe
self-confidentself-confident
andand
passionatepassionate
attitudeattitude
ofof
Korea.Korea.
ThereThere
isis
aa
quiet,quiet,
efficient,efficient,
disciplineddisciplined
andand
humblehumble
firstfirst
impressionimpression
soonsoon
contrastedcontrasted
byby
aa
highhigh
performingperforming
andand
extrovertedextroverted
attitude.attitude.
Identity of Magma

Driving force to awaken your hidden energy

Driving force to awaken your hidden energy

Genesis Magma is an alter ego of Genesis that you have never experienced before, simultaneously serving as a catalyst to awaken another part of yourself.

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On the right side of the screen, an image shows a silhouette of a helmeted racer walking toward a magma-colored vehicle through blazing lava. The background features a landscape of black volcanic rock. On the right side of the screen, an image shows a silhouette of a helmeted racer walking toward a magma-colored vehicle through blazing lava. The background features a landscape of black volcanic rock.
Unspoken Dominance Unspoken Dominance
Genesis channels its maximum power into the Magma program, releasing all its energy at once to evoke awe and admiration. The body is widened to capture the essence of dynamism and sportiness. Genesis channels its maximum power into the Magma program, releasing all its energy at once to evoke awe and admiration. The body is widened to capture the essence of dynamism and sportiness.
On the right side of the screen, an image shows a silhouette of a helmeted racer walking toward a magma-colored vehicle through blazing lava. The background features a landscape of black volcanic rock. On the right side of the screen, an image shows a silhouette of a helmeted racer walking toward a magma-colored vehicle through blazing lava. The background features a landscape of black volcanic rock.
On the right side of the screen, an image shows an orange GV80 Coupe Concept parked on a track. The diagonal overhead view of the rear reveals two bright red lights glowing. The background features a dark blue sky and a road that conveys a sense of speed. On the right side of the screen, an image shows an orange GV80 Coupe Concept parked on a track. The diagonal overhead view of the rear reveals two bright red lights glowing. The background features a dark blue sky and a road that conveys a sense of speed.
Captivating Control Captivating Control
The Genesis Magma program delivers intense power and precise vehicle control, ensuring an accurate yet comfortable driving experience under any conditions. The Genesis Magma program delivers intense power and precise vehicle control, ensuring an accurate yet comfortable driving experience under any conditions.
On the right side of the screen, an image shows an orange GV80 Coupe Concept parked on a track. The diagonal overhead view of the rear reveals two bright red lights glowing. The background features a dark blue sky and a road that conveys a sense of speed. On the right side of the screen, an image shows an orange GV80 Coupe Concept parked on a track. The diagonal overhead view of the rear reveals two bright red lights glowing. The background features a dark blue sky and a road that conveys a sense of speed.
On the right side of the screen, an image shows the interior of a magma-colored vehicle. Viewed from the driver's seat, an orange racing helmet is placed on the passenger seat. The background features a metaphysical image of being drawn into orange lava. On the right side of the screen, an image shows the interior of a magma-colored vehicle. Viewed from the driver's seat, an orange racing helmet is placed on the passenger seat. The background features a metaphysical image of being drawn into orange lava.
Sharpened Immersion Sharpened Immersion
The Genesis Magma program's interface concisely and meticulously conveys essential information, enhancing the driving experience. Driver focus and responsiveness are increased, offering an optimal sense of immersion for the ultimate driving experience. The Genesis Magma program's interface concisely and meticulously conveys essential information, enhancing the driving experience. Driver focus and responsiveness are increased, offering an optimal sense of immersion for the ultimate driving experience.
On the right side of the screen, an image shows the interior of a magma-colored vehicle. Viewed from the driver's seat, an orange racing helmet is placed on the passenger seat. The background features a metaphysical image of being drawn into orange lava. On the right side of the screen, an image shows the interior of a magma-colored vehicle. Viewed from the driver's seat, an orange racing helmet is placed on the passenger seat. The background features a metaphysical image of being drawn into orange lava.
Four orange magma vehicles are racing against a backdrop of orange stands in the dark night. Four orange magma vehicles are racing against a backdrop of orange stands in the dark night.
Genesis G80 Magma Special is parked indoors, facing left with its side profile showing. Behind the vehicle are blinds drawn to prevent sunlight. Genesis G80 Magma Special is parked indoors, facing left with its side profile showing. Behind the vehicle are blinds drawn to prevent sunlight.
Vision blue two-tone Genesis Electrified G80 Magma Concept is parked in front of a blue-ish gray background. The floor is concrete. Vision blue two-tone Genesis Electrified G80 Magma Concept is parked in front of a blue-ish gray background. The floor is concrete.
The GV60 Magma Concept, in a bold red-orange color, is parked diagonally in a dim outdoor setting with its front lights brightly on. The GV60 Magma Concept, in a bold red-orange color, is parked diagonally in a dim outdoor setting with its front lights brightly on.
The X Gran Berlinetta Concept stands poised in front of a dark panel wall, illuminated by white overhead lights. Its side profile and lit headlamps reflect elegantly off the sleek, glossy floor. The X Gran Berlinetta Concept stands poised in front of a dark panel wall, illuminated by white overhead lights. Its side profile and lit headlamps reflect elegantly off the sleek, glossy floor.
A magma orange colored Genesis X Gran Racer Concept is parked on a race track. A magma orange colored Genesis X Gran Racer Concept is parked on a race track.
The GV80 Coupe Concept is parked on a racetrack, showing its side. The front and rear lights are brightly lit. The GV80 Coupe Concept is parked on a racetrack, showing its side. The front and rear lights are brightly lit.
The Track Taxi G70 is parked within darkness, with only its headlights on. The Track Taxi G70 is parked within darkness, with only its headlights on.
Discover Magma Program

Tap to view related information

G80 Magma Special

Electrified G80 Magma Concept

GV60 Magma Concept

X Gran Berlinetta Concept

X Gran Racer Concept

GV80 Coupe Concept

Track Taxi G70

Sound
Unleash the powerful sound of magma Unleash the powerful sound of magma
The unique sound of Magma begins with various elements. The unique sound of Magma begins with various elements.
The signature sound representing magma plays in the video.
Please listen with headphones for the best experience. Please listen with headphones for the best experience.
A video shows the water surface with bubbles gradually rising. A video shows the water surface with bubbles gradually rising.
It features the rhythmic, slow heartbeat and the subtle flow of lava with a hint of bubbling, akin to the natural sound of water evaporating into steam. It features the rhythmic, slow heartbeat and the subtle flow of lava with a hint of bubbling, akin to the natural sound of water evaporating into steam.
A video shows a swirling effect of mysterious blue and purple smoke. A video shows a swirling effect of mysterious blue and purple smoke.
As acceleration kicks in, the dark, distinctive sound effects become more pronounced, completing the special Magma effect sound. As acceleration kicks in, the dark, distinctive sound effects become more pronounced, completing the special Magma effect sound.
A video shows a steel structure moving with a mechanical rhythm. A video shows a steel structure moving with a mechanical rhythm.
Additionally, the sound transforms uniquely, akin to a helicopter or turbine starting up, with a dark, deep modulation that reveals the authentic mechanical sound. Additionally, the sound transforms uniquely, akin to a helicopter or turbine starting up, with a dark, deep modulation that reveals the authentic mechanical sound.

Goodwood Festival
Of Speed Goodwood Festival Of Speed

A banner printed with the Goodwood Festival of Speed logo is displayed. A banner printed with the Goodwood Festival of Speed logo is displayed.
The Goodwood Festival of Speed, held annually at Goodwood House in West Sussex, UK, is a premier motorsport event. It's a progressive yet historic gathering of iconic racing cars from past and present, initiated in 1993 by the Duke of Richmond to revive motorsport in the Goodwood area. In 2021, Genesis made a successful debut as a premium brand by unveiling the G70 Shooting Brake for the first time. The Goodwood Festival of Speed, held annually at Goodwood House in West Sussex, UK, is a premier motorsport event. It's a progressive yet historic gathering of iconic racing cars from past and present, initiated in 1993 by the Duke of Richmond to revive motorsport in the Goodwood area. In 2021, Genesis made a successful debut as a premium brand by unveiling the G70 Shooting Brake for the first time.
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