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Brand NewsBrand News
Genesis Joins Art Week Riyadh 2025 as Official Automotive Sponsor, Showcasing the Green Falcon Edition in a Serene Creative Approach
2025.03.12
Genesis unveils a bespoke activation featuring the Green Falcon Edition during Art Week Riyadh, supporting the Kingdom’s thriving creative movement with artisanal innovation and exclusive transportation services.
Genesis, the brand renowned for its commitment to innovation and design, is proud to announce its official sponsorship of Art Week Riyadh 2025, taking place from April 6th to 13th in the vibrant JAX District and across the capital.
This sponsorship underscores Genesis’ dedication to Saudi Arabia’s evolving cultural landscape, aligning with the brand’s mission to blend luxury with creativity and expression. As part of its presence at Art Week, Genesis will unveil an exclusive showcase of the Green Falcon Edition, a bespoke interpretation of the GV80 Coupe, brought to life through with an artisanal touch.
The display will now feature a serene, creative experience that emphasizes the exceptional craftsmanship and design of Genesis. This refined presentation will merge real-life footage with creative animation, subtly symbolizing the grace and power of the falcon—a timeless emblem of strength in the region—and the serene beauty of the Aseer Mountains.
Genesis will also provide 65 vehicles (including the G80, GV80, and GV80 Coupe models) as the official Automotive sponsor for Art Week Riyadh, supporting the seamless movement of VIP guests, artists, and stakeholders across various venues during the event.
Art Week Riyadh, a new initiative by the Visual Arts Commission under the Ministry of Culture, is set to become a flagship cultural experience in the Kingdom. With over 45 local and international galleries participating, the week-long event will celebrate Saudi Arabia’s growing contemporary art scene through exhibitions, , talks, and public programming.
“We are honored to be part of this cultural milestone in the Kingdom,” said Omar Al-Zubaidi, CEO of Genesis Middle East and Africa. “This sponsorship allows us to connect with the creative community and showcase the GV80 Coupe Green Falcon Edition which was crafted to celebrate Saudi Arabia’s rich cultural heritage. Through Art Week Riyadh, we aim to merge the worlds of design, innovation, and heritage.”
With Art Week Riyadh 2025, Genesis continues to lead as a driving force in redefining the luxury automotive experience in the region—where creativity, technology, and storytelling converge.