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Genesis Named ‘Official Automotive Partner’ of Riyadh Marathon, 2024

2024.02.12


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RIYADH, Saudi Arabia, Feb. 12th, 2024 – Genesis is proud to announce that it has successfully concluded its partnership with the Riyadh Marathon as the Official Automotive Partner. The marathon, anticipated to be the Kingdom’s largest mass participation event of the year, took place from February 9th to the 10th starting at King Saud University, Riyadh.

Under the partnership, Genesis provided a fleet of 20 premium vehicles, including sedans and SUVs, to ensure the event's VIP guests experience unparalleled comfort and haute-mobility style during the acclaimed event. The fleet featured models such as the G70, G70 Shooting Brake, G80, GV70, and GV80, all serving crucial roles in transportation and as leading cars throughout the marathon.

The event also featured an activation booth by Genesis, offering attendees a unique opportunity to experience the luxury and innovation that define the brand. The booth prominently showcased the G80 model, allowing visitors to discover and immerse themselves in the cutting-edge technology and superior craftsmanship that Genesis vehicles are celebrated for.

The Riyadh Marathon is an important event celebrating the city's vibrant community spirit and commitment to health and wellness. Beyond bringing together athletes and enthusiasts from across the globe, it also serves as an international platform for charitable initiatives and community engagement, all of which Genesis is proud to support.

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