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ELECTRIFIEDG80
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GenesisGV80 Coupe Concept -
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Brand NewsBrand News
GENESIS GV80 COUPE CONCEPT ACCELERATES EMOTION, PROPELS LUXURY BRAND FURTHER INTO PERFORMANCE ARENA
2023.04.05
- Genesis GV80 Coupe Concept made its debut at Genesis House in New York on April 3
- The Concept serves as a statement of intent for the future, hinting towards more emotional and performance-oriented models
- The model materializes the Genesis brand’s design philosophy while emphasizing its athletic attributes
Dubai, UAE, April 5, 2023 – Genesis has unveiled the GV80 Coupe Concept at
an exclusive event at Genesis House New York.
The four-passenger GV80 Coupe Concept adds a new facet to the
Genesis brand. “It emphasizes the duality of the Genesis brand by showcasing the antagonistic character that lives
within the Athletic and Elegance parameters of Genesis’ design philosophy,” said Luc Donckerwolke, Group Chief
Creative Officer.
Inspired by the X Speedium Coupe Concept unveiled in New York last year, the GV80 Coupe
Concept combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It is a statement
of intent for more emotional, performance-oriented models and a preview of Genesis’ future programs.
“At its
inception, the Genesis brand began creating luxury sedans, which evolved into the G70, G80, and G90 models,” said
Luc Donckerwolke. “Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as
our GV80 and GV70 SUVs. Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance
and dynamic attributes.”
Performance-Optimized Athletic Elegance
The GV80 Coupe Concept’s front
fascia sports the Double G-Matrix Patterned Crest Grille surrounded by the quad lights, which have evolved from
multi-lens array technology to seamless light performance. Cooling is optimized by four slots within the bumper that
reduce shadowed thermal flow.
Genesis’ rear-wheel-drive platform provides the basis for the GV80 Coupe
Concept’s long hood and generous dash-to-axle proportions. These refined proportions are further emphasized by the
anti-wedge parabolic line. It is complemented by the muscular blisters and fenders that contrast with the vehicle’s
elegant coupe silhouette.
The front fender wears the ‘Designed by Genesis’ plaque that highlights the
exclusive character of Genesis models while the five-spoke forged aluminum wheels and the carbon fiber roof – which
contributes to the GV80 Coupe Concept’s dynamic driving qualities by lowering the center of gravity and reducing
weight – emphasize the vehicle’s sporty character.
To further reinforce its driving dynamics, the vehicle’s
optimized aerodynamic fluidity is complemented by an upper rear spoiler and spoiler lip on the elliptical concave
ducktail, which provides increased downforce at speed. The seamless rear lamps complete the Two Lines signature at
the rear.
The model’s bold design is also emphasized by its Magma exterior color, which was inspired by the
brand’s Distinctly Korean ethos. While describing the color, Donckerwolke said: “The color symbolizes the
self-confident and passionate attitude of Korea. There is a quiet, efficient, disciplined and humble first
impression soon contrasted by a high performing and extroverted attitude.”
Beauty of White Space Meets
Performance
Continuing the themes of the exterior, the GV80 Coupe Concept interior is a contrast
between Genesis’ elegant Beauty of White Space philosophy and athletic attributes.
The three-spoke steering
wheel plays an important role in emphasizing the sportiness of the GV80 Coupe Concept’s interior, which contrasts
black Nappa and suede leather with plaid double stitching, orange piping and carbon fiber weaves on the functional
surfaces.
Four bucket seats provide increased body support during cornering, contributing to passenger safety
and comfort, while the carbon fiber back rest, painted in body color, further accentuates the GV80 Coupe Concept’s
extroverted character. The structural stiffness of the body is reinforced with a G-Matrix strut brace behind the
bucket seats.
The GV80 Coupe Concept confirms Genesis’ commitment and ambitions to deliver innovative luxury
products with bold, emotional resonance.