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The Genesis Collection
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2025 G70

POWER IN MOTION

Athletic elegance is core to the design language and performance suite of every Genesis. Fueled by passion and determination, the turbocharged G70 is a standout example of sophistication and raw power, showcasing this philosophy with striking presence.

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THE ORIGIN OF SOMETHING NEW

WELCOME TO GENESIS

At Genesis, everything we create is born from a blank canvas. It’s from that infinite potential that we draw inspiration and embark on constant new endeavors. From our foray into endurance motorsport to our creative and philanthropic initiatives, everything that Genesis touches is guided by the spirit of originality and new beginnings.

The Latest

Explore Genesis
Driver side view of Genesis X Gran Equator Concept parked on a sand dune Concept vehicle shown. Not for sale.

CONCEPT DEBUT

An Elegant Overlander

Masterful design and supreme off-road capability make the Genesis X Gran Equator Concept the muse of every elite adventurer.

Front passenger side view of the Genesis Magma Racing GMR-001 Hypercar in orange on a race track Concept Vehicle Shown. Not for Sale.

MOTORSPORT

Genesis Magma Racing

Overflowing with power and sculpted for optimal aerodynamics, the Genesis GMR-001 Hypercar prototype exemplifies endurance racing at its finest.

Guests looking at a menu at the Genesis House Tea Pavilion.

Genesis House

A Destination For The Senses

Bringing the best of contemporary Korean culture to New York, Genesis House is a modern oasis that offers a gourmet restaurant, tranquil tea pavilion, and an impressive collection of vehicles.

Genesis Concierge speaks to guest at "Welcome to Genesis" counter at 2024 Los Angeles Auto Show

Genesis Concierge

Service at Every Step

Genesis Concierge is a white-glove shopping service that acts as your personal liaison with Genesis Retailers to gather vehicle information, arrange test drives and more.