Sometimes we use your data individually, while sometimes we may combine it with other information to generate comprehensive group statistics for research and analytics. Collecting personal information helps us improve our products, services and how we operate our business. Here are the primary ways we use it:
PROVIDING YOU WITH SERVICES RELATED TO RUNNING OUR BUSINESS
We may obtain information about you to provide, maintain or improve our services. This may include authenticating you as a user of our systems to perform technical operations (such as updating software), communicating with you about our services, vehicles or other products, responding to your requests, administering events that you participate in, fulfilling your orders, processing your payments, providing technical support, or any other customer service or support purposes.
SAFETY, RECALL AND WARRANTY
We gather personal information for safety, recall and warranty purposes, such as to send recall notices, process recall and warranty claims, and for other purposes related to vehicle safety.
ANALYZING AND IMPROVING OUR SERVICES AND OFFERINGS
We collect information to better understand how you access and use our vehicles, services and other products. How we apply this information includes research into evaluating and improving our services and business operations, developing new features, products or services, or improving your user experience with our services.
PERSONALIZING CONTENT AND EXPERIENCES
To tailor content to your needs, we collect data such as your location and other details. This is used to personalize information, instructions and experiences, as well as to reach you with more relevant ads and to measure the success of our advertising campaigns.
MARKETING AND PROMOTIONAL PURPOSES
We may collect user data to send you things that may be of interest to you, such as newsletters, offers, products, promotions, contests or any other information or services.
SUPPORTING OUR GENERAL BUSINESS OPERATIONS
Sometimes data collection is necessary for the administration of our general business, accounting, record keeping and legal functions. Examples of this include analyzing our business or operational risks and results, collecting outstanding amounts owed, or maintaining business records.
SECURING AND PROTECTING OUR RIGHTS
Data collection may be necessary to protect our business operations. Examples include securing our network, information technology, assets or services; investigating, preventing or taking action against violations of our Terms; or detecting and preventing unauthorized access, fraudulent activities or any other misconduct that may threaten the rights or safety of any person or third party.
COMPLYING WITH LEGAL REQUESTS AND OBLIGATIONS
We may use any data we collect to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.